About Us
Organisation overview
Driven by Trust, Powered by Purpose
Plustrust is a nonprofit organization dedicated to empowering women and youth changemakers from rural and resource-poor communities across India. Since 2010, we have provided trust-based micro-incubation, seed support, and mentorship to help individuals turn localized ideas into meaningful action. Driven by compassion, equality, courage, dialogue, and innovation, we help emerging leaders build confidence and create lasting social impact.
By trusting those who face challenges firsthand, we enable community-led solutions to thrive from the ground up. Through our network, peer learning, and capacity building, our changemakers launch edupreneurial ventures and social enterprises that generate local livelihoods, improve education, and transform their communities.
Vision
A global community empowering resource-poor individuals to create lasting, meaningful, and transformative life impacts.
Mission
An active ecosystem designed to inspire and nurture women and youth as resilient edupreneurs and changemakers.
About Gowri
Gowri was born and grew up in Hyderabad. Her schooling was in Vidyaranya (1991-2001) and Hyderabad Public School (2001-2003). She graduated in Arts from the Nizam College, Hyderabad (2003-2006) and completed her MA in Social Work from the Tata Institute of Social Sciences (TISS), Mumbai (2006-2008). She was embarking on a career in development journalism at the Asian College of Journalism, Chennai when she unexpectedly died of encephalitis. A multi-faceted person, she was warm, vivacious, compassionate and courageous, much loved by family and friends. She had a deep interest in tribal life, and lives of the urban poor, particularly street children. She was passionate about animals and their welfare. Very creative, her passion included writing, painting, clay modelling, drama, photography and film making. To get a glimpse of what she thought and felt please visit her blog at: http://sukuspeaks.blogspot.com.
What Guides Us
Everything we do is anchored in five core values.
Compassion
We meet every woman where she is, with empathy rather than judgement.
Equality
We believe opportunity should never depend on geography, background or circumstance.
Courage
We back women to take the first step, even when the path ahead is untested.
Dialogue
We listen before we design, and we build with communities, not for them.
Freedom to Innovate
We give the women we work with, and our own team, the room to experiment, adapt and lead.
Why Rural Women?
Rural women with powerful ideas face systemic barriers to the support they deserve.
Urban-Centric Support
Entrepreneurship ecosystems are largely built for cities, leaving them inaccessible to women in rural and semi-urban India.
Linkages Beyond Training
Skill-building programmes often stop at training, leaving women without the ongoing support they need to act on what they have learned.
Visibility for Changemakers
Women in rural communities often lack the visibility and sustained accompaniment needed to grow their ideas.
The Sustainability Gap
Grassroots changemakers struggle to sustain and scale their initiatives without long-term structural support.
The Real Gap
What women need most is self-confidence and trust, built through mentorship, family support, community acceptance and access to technology.
Our Approach: Trust-Based Micro-Incubation
Plustrust works with rural women changemakers through a holistic, relationship-first model that meets women where they are, and walks alongside them as they grow.
Fellowship-Based Accompaniment
Trust-centred relationships that go beyond one-time interventions.
Local Anchor Networks
Rooted in community structures that women already know and trust.
Peer Learning Ecosystems
Women learning from, and lifting, each other through shared experience.
Technology-Enabled Support
Digital tools that expand access, visibility and enterprise capability.
Community-Rooted Enterprise
Enterprises built from within communities: sustainable, dignified and locally owned.
“Every woman already carries the spark of change. She needs trust, opportunity and support.”